Utopian World of Sandwiches
October 5, 2011
Press / Business Contact:
Utopian World of Sandwiches was launched by Sarah and James Woodrow in 2012 with the aim of making games with a purpose. Taking inspiration from a film about a family-run sandwich shop, the Cambridge-based husband and wife team, decided to start their own games company in the shed in their back garden. They aim to make games with love, that people love playing.
Back in the early 80s 2 babies were born that would grow up surrounded by huge clunky computers and awesome 80s cartoons… cut to the year 2000 they met at art college and a relationship began that would change the course of their lives. Over the next 10 years they went through a lot together and they always had a dream of making games to enhance people’s lives. One day they met someone who helped them to make a game that they called Chompy Chomp Chomp. Subsequently their dream came true and the Utopian World of Sandwiches was born… although it didn’t know it was the Utopian World of Sandwiches yet. The name came about after several heart to heart chats about how we believe that the best way to make a game is in the same way that you make a sandwich for a loved one. It then became the code word that we used to talk to each other about it and a metaphor of our vision of the future; where we could hang out together and make cool games all day long. We believe games can make life better. We want to make games with a purpose that have a meaningful impact on the people who give their time to play. We want to give people happy memories. Empathy, humility and love are at the heart of our design process. We aim to make games where our player’s experiences and emotions are the important drivers of design.
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Awards & Recognition
- "Finalist for best start-up." - TIGA Awards, 2012
- "Top 20 Finalist, Chompy Chomp Chomp" - Dream.Build.Play, 2012